Skittles is a fruit flavoured candy first sold in Britain in 1974 and later in the United States, and its long running Taste the Rainbow slogan, introduced in the 1990s, became one of advertising's most quoted lines. This clip twists that polished slogan into a shouted joke, a format that spread easily on soundboards and in short video edits. The humour comes from the contrast between a familiar commercial phrase and an unnecessarily loud delivery, which is why it survives as a quick prank and reaction sound rather than as an advert.