The clip comes from IShowSpeed, the online name of American streamer Darren Watkins Jr., who built a huge following with loud, reactive livestreams around gaming and football. Put it on God builds on the slang phrase on God, used to swear a claim is completely true, and Speed's shouted version turned it into a reusable dare. Short streamer catchphrases like this spread quickly through clips, edits and soundboards because they are instantly recognisable and fit almost any argument, which is why creators still reach for it as a quick challenge sound.