The phrase spread online as a short, endlessly reusable meme sound detached from its original context, shared mainly through short-form video edits and soundboards. Users recognised the distinctive cuzzo wording and the relaxed, hyped delivery even without seeing the source clip. It became a go-to audio for petting, rubbing or awkwardly touching something on screen, where the encouragement feels wildly out of proportion to the action. Its brevity keeps it easy to loop, quote and remix, which has helped it stay in circulation among meme editors.