Put it at the peak of a reveal, after a short build-up, then follow it with a quick impact sound to sell the shock. Pair it with Dramatic Dun Dun Dun before the entrance for tension, and Vine Boom Sound Effect right after it for a comic payoff.
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This two-second clip is a single forceful roar in the voice of a Tyrannosaurus rex, opening fast and settling into a deep, rough bellow. It feels threatening and larger than life, like a predator has just stepped into view, and it works because listeners recognise it instantly as a dinosaur. It comes from a credited sound-effects library.