Franklin Clinton is one of the three playable protagonists in Grand Theft Auto V, released by Rockstar Games in 2013. His in game phone uses a distinctive looping ringtone that players heard repeatedly during missions and free roam, so the sound became closely linked to the character outside the game as clips were shared. Fans extracted it to use as a real mobile ringtone, and creators later reused it in edits, machinima and prank videos. Its length and recognisable loop keep it popular for signalling an incoming call instantly.