The More You Know began as NBC's long-running public service campaign, using short celebrity spots to share educational messages with a distinctive shooting-star logo and musical sting. The jingle became familiar through repeated television broadcasts in the 1990s and 2000s, when the spots aired between programmes and during children's viewing. As clips circulated online, creators began lifting the sting out of context, using its earnest tone to ironically celebrate trivia, obvious advice and fake revelations. That contrast between sincere public-service origins and playful internet reuse keeps it recognisable decades later.