Lok'tar ogar is a traditional Orcish war cry in Blizzard's Warcraft universe, commonly translated as victory or death. Thrall, a central Horde character introduced to most players in Warcraft III and later World of Warcraft, helped popularise the phrase through in-game voice lines and story moments. As World of Warcraft grew into a long-running online game, players adopted the cry in guild chat, forums and videos. It remains popular because it is instantly recognisable to Warcraft fans and signals loyalty, courage and triumph in just two words.