The line comes from Mistress Sassz'ine, a boss in World of Warcraft's Tomb of Sargeras raid, whose voice lines were datamined and shared during the Patch 7.2 public test realm in 2017. As a sea witch commanding ocean creatures, her feeding line quickly stood out to players for its sinister charm. Clips from the raid's boss dialogue circulated on soundboards and in World of Warcraft meme edits, where the line became shorthand for an ominous dinner bell. It endures, like Leeroy Jenkins, because the phrase is short, quotable, and instantly sets up a hungry, dangerous payoff.