The clip comes from PewDiePie, the Swedish creator Felix Kjellberg, and was noted by fans from his videos around 25 June 2019, when an echo effect was added after he shouted what. Uploaded to soundboards under the name tube simulator, the tiny fragment spread separate from the full video because the echo alone captured the reaction. It has stayed in use as a shorthand for stunned disbelief in edits and chats, especially among viewers who recognise the distinctive trailing repeat from that period of his channel.