Tung Tung Tung Sahur became one of the breakout characters of the Italian brainrot wave that spread across TikTok in early 2025. The character is an anthropomorphic wooden log carrying a baseball bat, usually shown in AI-generated images and short, surreal edits. His name comes from the rhythmic chant that accompanies him, which fans quickly turned into a standalone sound for reveals, entrances and parody videos. As the trend travelled beyond Italy, the chant kept its appeal because it is instantly recognisable even without understanding the words, and it still appears in new meme edits today.