Tuyo was written and performed by Brazilian musician Rodrigo Amarante as the opening theme for the Netflix series Narcos, which premiered in 2015 and follows the rise of Pablo Escobar and the Colombian drug trade. Written as a Spanish bolero from the perspective of a cartel leader, the song became inseparable from the show's stylish, dangerous tone. Clips of its opening later spread widely on social media, where creators reuse it for slow entrances, luxury edits and parodies of untouchable boss characters.