The sound is the musical vignette long associated with the Universal Pictures logo, the globe-and-text sequence shown before the studio's films in cinemas. Because that opening is so widely seen, the short fanfare became instantly familiar far beyond any single movie, and clips of it are now reused online as shorthand for something grand, official or over-the-top. It is also shared under the name Universal Grito, using the same rising theme to give everyday videos a mock-cinematic opening.