The phrase comes from Russian internet slang humour, where short, out of context voice lines are shared on soundboards and reused in chats and short videos. V ananasik spread in that format rather than as part of a longer song or scene, which is why most listeners know only the catchphrase itself. Its appeal is the mismatch between a normal tone and a completely illogical destination, so creators reuse it whenever a scene needs a random, harmless twist that needs no setup or explanation to land.