In Brazil each political party is identified on the electronic ballot by a two digit number, and 13 belongs to the Partido dos Trabalhadores, the PT, the party closely associated with Luiz Inácio Lula da Silva. Slogans built around voting 13 have therefore been reused across successive election cycles in chants, stickers and campaign clips. The added idea of virar voto, turning or flipping a vote, reflects grassroots campaigning to win over undecided relatives and friends. Online, the clip survives as a compact, recognisable shorthand for pro Lula election enthusiasm.