The phrase comes from Lord Garithos, the stern human commander in Warcraft III, Blizzard's real-time strategy game first released in 2002. Garithos is remembered as a rigid, distrustful leader whose short, cutting remarks suited his impatience with allies he did not respect. In Spanish-language playthroughs and clips, Esta gente has been lifted from that performance and reused as a reaction sound, especially in short videos and soundboards where one dismissive line can summarise an entire messy situation. Its brevity and recognisable game origin keep it useful for creators revisiting classic Warcraft humour.