In Vampire: The Masquerade Bloodlines, released in 2004 by Troika Games, the Malkavian clan is defined by madness and uncanny insight, often represented in game by whispering voices only they can hear. Players who chose a Malkavian heard these murmurs throughout the story as hints, jokes and warnings. Clips collecting all of the whispers later circulated among fans on video and soundboard sites, where the distinctive layered delivery made them popular for horror, roleplay and ASMR use long after release.