The Burger Brawl sound circulates as a short reaction meme on soundboards and in short-form video edits, where the unfinished 'What the—' is used to punctuate moments of sudden confusion. Its exact original video is not widely documented, but the clip has been shared in the same reaction-meme circles as Bruh and Oh My God Meme, often attached to food fails, messy challenges and arguments that escalate too quickly. It stays popular because the cut-off line is instantly recognisable, easy to place over almost any clip, and needs no context to make the surprise land.