With no confirmed original source, this clip has spread purely as a reusable reaction sound on soundboards and in short video edits. Its appeal comes from the unfinished phrasing, where what was tha cuts off the expected word and idk shortens the admission of confusion into internet shorthand. That combination makes it easy to search, save and drop into unrelated contexts. Creators reuse it for fails, glitches, odd animal behaviour and confusing messages, where a short bewildered response is funnier than a full explanation or a scripted punchline.