Whats the Time Mr Wolf was recorded by New Zealand band Southside of Bombay and released in the early 1990s, reaching a much wider audience when it featured on the soundtrack to the 1994 film Once Were Warriors. The film's raw portrait of life in South Auckland helped cement the track in New Zealand popular culture, where its chorus became a familiar singalong. Online, the short hook keeps resurfacing in edits and shares because it instantly signals nostalgia, place and reflection without needing any extra context.