White Ichigo, also known as Hollow Ichigo and Zangetsu, is the inner Hollow of Ichigo Kurosaki in Tite Kubo's Bleach. He represents Ichigo's darker instincts and appears during the Soul Society and Arrancar storylines, often when Ichigo struggles to control his Hollow power. Clips of his taunting voice became popular in anime edits and short-form videos because the contrast with Ichigo's heroic personality is instantly recognisable. Editors still use the sound for villain arcs, dark transformations and moments when a character stops holding back.