Willyrex, the online name of Spanish creator Guillermo Díaz Ibáñez, became one of the biggest Spanish language gaming YouTubers through Minecraft and Call of Duty series in the early 2010s. Short clips of his live reactions have long circulated among fans, and this drawn out que became a reusable meme because it sums up his in game disbelief in a single word. It spread through compilations, edits and soundboards, remaining popular in Spanish speaking gaming communities as a quick reaction sound.