The clip comes from Não Salvo, the long-running Brazilian humor channel created and hosted by Cid Cidoso. In its Ostentação Awards segments, which parody the flashy funk ostentação lifestyle, Cid stretches his signature impressed 'woooow' into an exaggerated award-show announcement. The moment was clipped and shared by fans on soundboards, where it outlived the original video. It is still used as a reaction drop because the sarcastic, theatrical delivery fits any over-the-top reveal.