Place it at the reveal in a wrestling or villain edit, just after the Imperial March builds the entrance and before the Law and Order Dun Dun punctuates the moment, so the entrance, reaction and verdict land in order.
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This 3.7-second clip is a high-pitched vocal impression of wrestling manager Paul Bearer delivering the exclamation 'Yipes' in his dramatic, theatrical style. It feels funny and over-the-top, like a cartoon villain making a sudden entrance, and it works because the voice is instantly recognisable to wrestling fans.