The line comes from BlizzCon 2013, when Blizzard's J. Allen Brack responded to a fan asking for legacy World of Warcraft servers from earlier expansions. His answer became a defining meme in the Warcraft community, quoted whenever developers dismissed player requests. It spread through forums, videos and streams for years, gaining extra irony when World of Warcraft Classic launched in 2019 and proved hugely popular. The clip still circulates as shorthand for out of touch confidence about what an audience really wants.