Zekual circulates as a user-shared meme sound, the kind of short clip that spreads through soundboards, gaming chats, and social media edits rather than through a single film, show, or song. With only a brief run time, it has found a place in reaction videos and fast-paced edits where creators need a recognisable audio cue without slowing the joke down. Its small but growing use online shows how meme sounds can gain traction simply by being easy to drop into a moment, reuse across different videos, and recognise instantly on a second hearing.