Place this clip right after the on-screen play ends, then follow it with a sad trombone for the Bengals side of the joke. If you are building the moment up first, put crowd cheering before the play so this clip becomes the payoff when the drive collapses.
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This is a very short spoken clip of a voice saying I'm smoking on that Joe Burrow, delivered as a blunt one-liner in under a second. It feels cocky and taunting, like a rival fan talking trash, and the abruptness makes it land as a funny put-down rather than a serious comment.