Bankzitters are a Dutch YouTube group famous for challenges, pranks and over-the-top food videos with a young audience. The '10 Big Macs' clip comes from that world of excess-driven content, where ordering an absurd amount of food is the joke itself. It spread through soundboards and short-form edits as a quick shorthand for going overboard at a restaurant. Because the premise needs no explanation, it stayed popular as a reusable reaction for fast-food memes, challenge clips and parody orders.