The clip comes from El Sonidito, a cumbia song by the Mexican group Hechizeros Band, whose brass hook became instantly recognisable online. As short-form video grew, creators began lifting the short tutututu section as a standalone meme sound, using it to soundtrack dances, jokes and reaction clips rather than playing the full track. Its simple, repetitive melody makes it easy to recognise in seconds, which helped it travel across TikTok, Instagram Reels and soundboards. It remains popular because it instantly sets a playful, party-like mood without needing any words.