The phrase itself is everyday Brazilian Portuguese, where oi is a common way to say huh or excuse me and nao entendi simply means I did not understand. Clips built from short, relatable lines like this spread on soundboards and in chat apps because they work without any context from a film or show. Editors keep reusing this one as a quick confusion reaction, similar in spirit to a huh ceeday style pause, especially in WhatsApp groups, short videos, and streams where a bewildered reply lands faster than typing an explanation.