Sinulog is Cebu City's annual festival honouring the Santo Niño, known for its street dancing, colourful costumes and pounding drum ensembles that accompany dancers through the city. The prititit sound is part of that festive musical tradition, a rhythmic chant and percussion pattern that festivalgoers associate with the parade itself. Online, short Sinulog clips are shared by Filipinos at home and abroad during festival season and reused in travel, dance and celebration videos, keeping the sound familiar well beyond Cebu.