A Fazenda is the Brazilian version of the reality format The Farm, first broadcast by Record TV in 2009, where celebrities live and work together on a farm under constant cameras. Rodrigo Faro became one of Record's best known presenters through his long running entertainment shows on the network, and clips of his delivery circulate widely in Brazilian meme and soundboard culture. The line A fazenda é toda sua, meaning the farm is all yours, spread as a reusable handover joke detached from the original broadcast context.