Cuphead is a 2017 run-and-gun game by Studio MDHR, styled like a 1930s cartoon with hand-drawn animation and a big-band jazz score. Its boss fights are introduced and judged by an old-fashioned announcer whose booming calls mimic vintage boxing and radio broadcasts. Lines from those fights were quickly clipped by players and shared as reaction sounds on gaming videos and streams. This particular call became popular for marking decisive hits, because its short length and celebratory tone fit edits where a player finally turns a difficult boss fight around.