Ratinho, whose real name is Carlos Massa, is a Brazilian television presenter known for the lively, audience-driven style of his SBT variety show, where exaggerated reactions became part of his on-screen identity. The shouted Eita, a common Brazilian expression of surprise, spread beyond television as fans clipped it for WhatsApp audios, reaction videos, and short-form edits. Its appeal has lasted because the sound is instantly recognisable to Brazilian audiences and needs no translation to convey shock, excitement, or disbelief in a meme.
About this sound
Ratinho shouts his famous Eita in this short Brazilian TV meme clip, perfect for reacting to surprising, funny or unbelievable moments in videos and streams.
This two-second clip captures Brazilian television host Ratinho letting out a long, high-energy shout of Eita, his signature expression of surprise. His voice rises sharply, stretches the vowel, and lands with comic urgency, making the moment feel larger than life. It works as an instant reaction to something unexpected, absurd, or impressively over the top. Played over a reveal, a fail, or a plot twist, it turns a quiet beat into a punchline and tells viewers exactly how they should feel.
