The phrase comes from an image macro of filmmaker Martin Scorsese raising both hands, captioned as a reaction to something being absolute cinema. The template spread across social media in the early 2020s as users applied it to films, anime scenes, sports highlights and video game moments. It works sincerely for work people admire and sarcastically for clips that are messy or overhyped. As the image moved into video edits, this longer cinematic clip became attached to the reaction, extending the joke beyond a still image.