Thick Of It is a 2024 song by KSI, and short clips from it quickly spread across meme pages, repost accounts and short-form video edits. Online, the track became known less just as a music release and more as an audio people used for ironic emphasis. That meme circulation helped turn the song into a recognizable reference point, especially in edits that exaggerate confidence, seriousness or awkwardly grand moments. Its staying power comes from how fast viewers identify it and understand the joke.
About this sound
A short clip from KSI's song Thick Of It, widely used in memes and ironic edits when creators want an overdramatic or instantly recognisable music cue.
This sound is a brief excerpt from KSI's track Thick Of It, trimmed into a short, punchy clip that people instantly recognise from meme edits. It has the polished, high-energy feel of a modern rap-pop release, with a bold vocal delivery that makes the moment feel serious and slightly overblown at the same time. That contrast is why it lands so well in jokes. When dropped over a clip, it can make a simple reaction, reveal or fail feel much bigger, more dramatic and intentionally ironic.
