The clip circulates on Turkish meme soundboards tagged as a Sönmez Reis sound effect, the ID3 metadata on the uploaded file literally calling it that. Sönmez Reis is a viral Turkish internet personality known for loud, theatrical videos, and this shout became one of his reusable catchphrases. Users began uploading it to soundboards where it picked up views as a reaction clip, spreading through Turkish meme pages, gaming streams and prank edits. It survives because the image of someone literally stealing the modem is an instant joke about bad internet.