This quote comes from Grand Theft Auto: San Andreas, released by Rockstar Games in 2004, and is spoken by protagonist Carl "CJ" Johnson near the start of the game. The line escaped the game and became a widely shared reaction meme across YouTube, TikTok and short-form edits because it perfectly sums up repeated trouble. It often appears in the same style of meme editing as Directed by Robert B Weide, where a setup quickly turns into another predictable disaster.