Place it at the exact turning point just before the reveal or payoff shot, not over the setup. Follow a successful payoff with a clapping sound button for applause, and if the threat backfires, cut straight to a fail sound meme for the flop.
About this sound
This is a short 1.5-second voice clip of actor Luis Brandoni delivering the Spanish line 'Ahora van a ver!' with angry, confrontational energy. It feels defiant and threatening in a theatrical, over-the-top way that turns a warning into a joke. The line comes from the Argentine comedy film Esperando la Carroza.