The Thai phrase translates roughly as who said that, and it circulates online as a versatile reaction sound rather than a clip tied to one documented show or viral video. Thai creators use it to challenge statements, mock gossip and puncture exaggerated boasts, often in short-form edits where a single sharp question is funnier than a long reply. Its appeal comes from that directness: listeners understand the challenge instantly, even without knowing the original context, which helps it travel across different memes and formats.