Rather than coming from a single film or viral video, this clip works as a piece of everyday Ramadan internet culture, passed around as a loud, shareable wake-up alarm for sahur. In Indonesia and Malaysia, where sahur is the pre-dawn meal before fasting, shouting the word through neighbourhoods and group chats is a familiar tradition, and this exaggerated shout captures that spirit in one short file. Creators keep returning to it each Ramadan because it is instantly recognisable, easy to reuse, and funnier than a standard alarm tone.