Alisa is the Russian-language voice assistant developed by Yandex, and 'vklyuchi' is the everyday Russian word for 'turn on' used to start music, lights, or other connected devices. Clips of people addressing Alisa by name have become a recognisable shorthand in Russian-language memes and short-form videos, where the command sets up a joke about technology, obedience, or everyday laziness. Because the phrase is short and widely understood by Russian speakers, it remains useful for edits that need a familiar voice-command cue without a long setup.
About this sound
A short Russian voice clip saying “Alisa, vklyuchi” to a smart speaker, popular in memes and edits poking fun at voice assistants and failed commands.
This clip captures a spoken Russian command addressed to Alisa, Yandex's voice assistant, with the speaker saying 'vklyuchi' as if asking her to turn something on. The voice is clear and direct, delivered in a casual tone rather than a studio performance, which makes it feel familiar to anyone who has talked to a smart speaker. At just under ten seconds, it leaves room for a pause, a reaction, or a punchline after the command. For viewers, the humour comes from that ordinary moment of expecting a device to obey, and it works best when the expected result either happens absurdly or does not happen at all.
