The phrase is French for encouragement directed at 'le noir', literally 'the black one', and the clip circulates online as a short meme chant rather than as a song or film quote with a widely documented source. Its appeal comes from the contrast between the earnest, repetitive shouting and the low-stakes videos it is usually paired with. On soundboards and in short-form edits it has become a reusable reaction for cheering someone on, ironically celebrating an outfit, a player or a character dressed in black, or building fake crowd hype.