Ambatukam became a recurring joke across TikTok, YouTube edits, and Discord soundboards, where the name itself is shouted as a punchline rather than used as a normal word. The clip circulates in several versions, with this one centred on a single extended scream that creators reuse because it is instantly recognisable even without any visual context. Its popularity has lasted because the sound is short, loud, and easy to drop into almost any fail, reaction, or absurd edit, keeping it in rotation long after its first viral wave.