Among Us was released by Innersloth in 2018 and surged in popularity in 2020, turning its role reveal screens into instantly familiar gaming moments. At the start of each match players are secretly assigned as either crewmate or impostor, and the crewmate version signals a task-focused round without the impostor's dramatic sting. Clips of that reveal were widely shared in streams, edits and memes during the game's peak, and the sound remains shorthand online for being innocent, ordinary or assigned the safe role in a group.