Among Us was developed by Innersloth and released in 2018, but it exploded in popularity in 2020 through Twitch streams, YouTube videos and social media clips. At the start of every match, each player is secretly assigned a role, and that reveal sets up the social deduction gameplay that made the game famous. The short sting became a meme template outside the game too, reused whenever someone is about to be exposed, trusted or suspected, which is why it still appears in edits years after the peak.