John Cena is a WWE wrestler known for his entrance theme The Time Is Now, with its loud trumpet intro. The exaggerated announcement became the Unexpected John Cena meme in 2015, spreading through Vine and YouTube edits where a normal scene was suddenly interrupted by his name and music. The format also grew from radio prank calls using the clip on unsuspecting listeners. It remains popular because the setup is instantly recognisable and the payoff works on almost any surprise reveal, entrance, or jump scare edit.