The joke began in 2015 as a prank-call format on YouTube and Vine, where a calm caller narrated a mundane scene before an announcer shouted the wrestler's name over his blaring entrance theme, 'The Time Is Now.' The gag became one of the most remixed memes of the decade, spawning endless parodies, mashups and unexpected cameo edits across social platforms. Its staying power comes from the universally understood setup: fake calm, then maximum hype. Even years later, the scream still works as instant shorthand for an over-the-top entrance, which is why creators keep reaching for it.