Age of Empires II, first released in 1999, included a set of numbered voice taunts that players could trigger during multiplayer matches to communicate quickly or mock opponents. The French localisation gave each taunt its own recorded voice line, and number 29 became known among French-speaking players as Roggan. As clips from the game spread through soundboards, forums and gameplay videos, the short questioning line took on a second life as a reaction sound, still recognisable to long-time strategy fans even outside a full match.