Aoue circulates online as a short-form meme reaction rather than a clip tied to a confirmed movie, show or creator, so its exact origin is unclear. The sound spread through soundboards and emoji cat edits, where users pair the stretched cry with pet faces, shocked expressions and other reaction clips like a cat laugh meme or a scream meme in compilation videos. Its loose spelling makes it easy to search and share, and the drawn-out delivery still suits quick jokes about disappointment, surprise and melodramatic failure.