The phrase busquem conhecimento became a Brazilian internet catchphrase in the early 2010s, closely associated with the viral ET Bilu interviews where a supposed extraterrestrial urged humans to seek knowledge. Clipped and reshared on YouTube, Orkut and later WhatsApp and TikTok, the line escaped its original context and became shorthand for calling out ignorance with humour. Its formal, almost philosophical wording makes it reusable in almost any debate, classroom joke or gaming fail, which is why the short audio continues to circulate as a reaction sound.